Soft Drink Industry Essay Example for Free

Soft Drink Industry Essay A soft drink is a non-alcoholic beverage typically containing water often carbonated water and a flavoring agent. Many of these beverages are sweetened by the addition of sugar or high fructose They may also contain ingredients such as caffeine and fruit juice. They are called soft in contrast to hard drinksthat is, alcoholic beverages. Small amounts of alcohol may be present in a soft drink, but the alcohol content generally must be less than 0. 5% of the total volume if the drink is to be considered non-alcoholic. Soft drinks are usually served chilled or at room temperature, are rarely heated, and generally do not include milk or other dairy beverages. Beverages that are typically not considered soft drinks include hot chocolate, hot tea, coffee, pure juice and milkshake. History of soft drinks. Soft drinks trace their history back to the mineral waters found in natural springs. Ancient societies believed that bathing in natural springs and/or drinking mineral waters could cure many diseases. Among the earliest soft drinks were sherbets developed by Arabic chemists and originally served in the medieval Near East. Dandelion burdock, a naturally carbonated drink made from fermented dandelion (Taraxacum officinale) and burdock (Arctium lappa) roots, was first made in England in around 1265. The first marketed soft drinks (non-carbonated) in the Western world appeared in the 17th century. They were made from water and lemon juice sweetened with honey. In 1676, the Compagnie des Limonadiers of Paris was granted a monopoly for the sale of lemonade soft drinks. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. In late 18th century, scientists made important progress in replicating naturally carbonated mineral waters. In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water, (also known as soda water), is the major and defining component of most soft drinks. Priestley found water thus treated had a pleasant taste, and he offered it to friends as a refreshing drink.? 1881 The first cola-flavored beverage introduced. ? 1886 Dr. John S. Pemberton invented coca cola in Atlanta, Georgia. ? 1892 William Painter invented the crown bottle cap. ? 1898 Pepsi-Cola is invented by Caleb Bradham. ? Early 1920s The first automatic vending machines dispensed sodas into cups. ? 1957 The first aluminum cans used. ? 1959 The first diet cola sold. ? 1965 Soft drinks in cans dispensed from vending machines. ? 1970 Plastic bottles are used for soft drinks Coca cola and pepsi Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Re-entry of Coca-Cola in 1993 On the 26th of October 1993, Coca-Cola re-entered the Indian market having acquired some of the leading Indian soft drink brands from Parle, namely Thums-Up, Maaza, Limca, Goldspot Citra. These brands joined Coke’s portfolio of international brands i. e. Coca-Cola, Sprite, Fanta, Schweppes as Coca-Cola India took control of the top soft drink brands in India from the very beginning. From 1993 to 2003, company invested US $ 1 billion in India. Thebeginningofcolawar For the Cricket World Cup 1996, Pepsi was not the official sponsor of the tournament, Coke was. But Pepsi had a whole pool of best players roped in as brand ambassadors from the sub continent and abroad. The ad campaign of â€Å"Nothing Official About it† rocked the country and despite Coke being the official sponsor, it was Pepsi which hogged the publicity. In 1998, with the release of blockbuster movie â€Å"Kuch Kuch Hota Hai†, Pepsi took out another ace from its sleeve, featuring Shahrukh, Rani and Kajol in its ad. The punch line was â€Å"Yeh Dil Maange More† which was an iconic line and struck a chord amongst the people. Coca-Cola countered by spoofing the ad, using Sprite, to hilarious effect. Pepsi responded with a spoof of its own, starring Azhar and Jadeja hitting on the Coke line of â€Å"Eat Cricket, Sleep Cricket, Drink Only Coca Cola† with the punch line of â€Å"More More Cricket, More More Pepsi†. Coke again hit back, this time with Thumbs Up ad. They portrayed the cricketers as monkeys and ended the ad with â€Å"Don’t be a bunder (monkey) Taste the Thunder! † Situation turned ugly with Pepsi going to court and finally ended with Coke withdrawing the ad. The Cola wars went on full-fledged till 2003, when a pesticide controversy forced Coke and Pepsi to fight on the same side in so called â€Å"Indias New Cola Wars†. TheControversies Presence of Pesticides: In 2003, the Centre for Science and Environment (CSE) findings stirred the beverage industry in India. CSE claimed to find dangerous levels of pesticides in all the 57 samples of 11 soft drinks brands collected by the organization from 25 different manufacturing units of Coca-Cola and PepsiCo spread over 12 states. The study found a cocktail of three-five different pesticides in all the samples on an average 24 times higher than norms laid down by government-run Bureau of Indian Standard (BIS). Rajasthan, Madhya Pradesh, Chhattisgarh, Gujarat and Kerala banned the sale of Colas in schools, colleges and government departments, and other states also took adversarial measures. The day after the CSE’s announcement, Coke and Pepsi came together in a rare show of solidarity at a joint press conference. The companies attacked the credibility of the CSE and their lab results, citing regular testing at independent laboratories proving the safety of their products. They promised to provide this data to the public, threatened legal action against the CSE while seeking a gag order, and contacted the United States Embassy in India for assistance. They roped in major film stars to explain their purity to public. Despite all these measures, sales dipped by as much as 80% in some regions. The soft drinks industry took over a year to get back on the growth track. Ground Water Crisis: Coca-Cola was recently accused of ground water depletion in many areas of the country. Coca-Cola’s bottling operations – which extract hundreds of millions of liters of water from the groundwater resource – have significantly worsened the water crisis as groundwater levels have dropped sharply since Coca-Cola started its operations. The company was also accused of indiscriminately dumping its toxic waste into the surrounding areas – polluting the water as well as the land. The Coke reiterated its commitment to trim down water usage and take steps towards environment sustainability and farmer’s welfare. However, activists retort that Coca Cola is in the business of water usage and wasting, creating a luxury product largely for the middle class. Amidst various allegations and controversies, the soft drinks industry in India, supported by its booming economy, strengthening middle class and low per capita consumption, is growing at a cruising pace. The focus has shifted from carbonated drinks to Fruit drinks, with both the companies launching Lemon drinks in 2009-10. In the next few years, the fruit juice category is likely to carry the growth flag forward as consumers become more health conscious.

Prime Numbers Divide

Prime Numbers Divide Prime Numbers: History, Facts and Examples Prime Numbers: An Introduction Prime number is the number, which is greater than 1 and cannot be divided by any number excluding itself and one. A prime number is a positive integer that has just two positive integer factors, including 1 and itself. Such as, if the factors of 28 are listed, there are 6 factors that are 1, 2, 4, 7, 14, and 28. Similarly, if the factors of 29 are listed, there are only two factors that are 1 and 29. Therefore, it can be inferred that 29 is a prime number, but 28 is not. Examples of prime numbers The first few prime numbers are as follows: 2, 3, 5, 7, 11, 13, 17, 19, 23, 29, 31, 37, 41, 43, 47, 53, 59, 61, 67, 71, 73, 79, 83, 89, 97, 101, 103, 107, 109, 113, 127, 131, 137, 139, 149, 151, 157, 163, 167, 173, 179, 181, 191, 193, 197, 199, etc. Identifying the primes The ancient Sieve of Eratosthenes is a simple way to work out all prime numbers up to a given limit by preparing a list of all integers and repetitively striking out multiples of already found primes. There is also a modern Sieve of Atkin, which is more complex when compared to that of Eratosthenes. A method to determine whether a number is prime or not, is to divide it by all primes less than or equal to the square root of that number. If the results of any of the divisions are an integer, the original number is not a prime and if not, it is a prime. One need not actually calculate the square root; once one sees that the quotient is less than the divisor, one can stop. This is called as the trial division, which is the simplest primality test but it is impractical for testing large integers because the number of possible factors grows exponentially as the number of digits in the number to be tested increases. Primality tests: A primality test algorithm is an algorithm that is used to test a number for primality, that is, whether the number is a prime number or not. AKS primality test The AKS primality test is based upon the equivalence (x a)n = (xn a) (mod n) for a coprime to n, which is true if and only if n is prime. This is a generalization of Fermats little theorem extended to polynomials and can easily be proven using the binomial theorem together with the fact that: for all 0 (x a)n = (xn a) (mod n, x r 1), which can be checked in polynomial time. Fermat primality test Fermats little theorem asserts that if p is prime and 1≠¤ a a p -1≠¡ 1 (mod p) In order to test whether p is a prime number or not, one can pick random as in the interval and check if there is an equality. Solovay-Strassen primality test For a prime number p and any integer a, A (p -1)/2 ≠¡ (a/p) (mod p) Where (a/p) is the Legendre symbol. The Jacobi symbol is a generalisation of the Legendre symbol to (a/n); where n can be any odd integer. The Jacobi symbol can be computed in time O((log n) ²) using Jacobis generalization of law of quadratic reciprocity. It can be observed whether or not the congruence A (n -1)/2 ≠¡ (a/n) (mod n) holds for various values of a. This congruence is true for all as if n is a prime number. (Solovay, Robert M. and Volker Strassen, 1977) Lucas-Lehmer test This test is for a natural number n and in this test, it is also required that the prime factors of n − 1 should be already known. If for every prime factor (q) of n − 1, there exists an integer a less than n and greater than 1 such as a n -1 ≠¡1 (mod n) and then a n -1/q 1 (mod n) then n is prime. If no such number can be found, n is composite number. Miller-Rabin primality test If we can find an a such that ad ≠¡ 1 (mod n), and a2nd -1 (mod n) for all 0 ≠¤ r ≠¤ s 1 then ‘a proves the compositeness of n. If not, ‘a is called a strong liar, and n is a strong probable prime to the base a. â€Å"Strong liar† refers to the case where n is composite but yet the equations hold as they would for a prime number. There are several witnesses ‘a for every odd composite n. But, a simple way to generate such an ‘a is known. Making the test probabilistic is the solution: we choose randomly, and check whether it is a witness for the composite nature of n. If n is composite, majority of the ‘as are witnesses, therefore the test will discover n as a composite number with high probability. (Rabin, 1980) A probable prime is an integer, which is considered to be probably prime by passing a certain test. Probable primes, which are actually composite (such as Carmichael numbers) are known as pseudoprimes. Besides these methods, there are other methods also. There is a set of Diophantine equations in 9 variables and one parameter in which the parameter is a prime number only if the resultant system of equations has a solution over the natural numbers. A single formula with the property of all the positive values being prime can be obtained with this method. There is another formula that is based on Wilsons theorem. The number ‘two is generated several times and all other primes are generated exactly once. Also, there are other similar formulas that can generate primes. Some primes are categorized as per the properties of their digits in decimal or other bases. An example is that the numbers whose digits develop a palindromic sequence are palindromic primes, and if by consecutively removing the first digit at the left or the right generates only new prime numbers, a prime number is known as a truncatable prime. The first 5,000 prime numbers can be known very quickly by just looking at odd numbers and checking each new number (say 5) against every number above it (3); so if 5Mod3 = 0 then its not a prime number. History of prime numbers The most ancient and acknowledged proof for the statement that â€Å"There are infinitely many prime numbers†, is given by Euclid in his Elements (Book IX, Proposition 20). The Sieve of Eratosthenes is a simple, ancient algorithm to identify all prime numbers up to a particular integer. After this, came the modern Sieve of Atkin, which is faster but more complex. The Sieve of Eratosthenes was created in the 3rd century BC by Eratosthenes. Some clues can be found in the surviving records of the ancient Egyptians regarding their knowledge of prime numbers: for example, the Egyptian fraction expansions in the Rhind papyrus have fairly different forms for primes and for composites. But, the first surviving records of the clear study of prime numbers come from the Ancient Greeks. Euclids Elements (circa 300 BC) include key theorems about primes, counting the fundamental theorem of arithmetic and the infinitude of primes. Euclid also explained how a perfect number is constructed fro m a Mersenne prime. After the Greeks, nothing special happened with the study of prime numbers till the 17th century. In 1640, Pierre de Fermat affirmed Fermats little theorem, which was later on proved by Leibniz and Euler. Chinese may have identified a special case of Fermats theorem much earlier. Fermat assumed that all numbers of the form 22n + 1 are prime and he proved this up to n = 4. But, the subsequent Fermat number 232+1 is composite; whose one prime factor is 641). This was later on discovered by Euler and now no further Fermat numbers are recognized as prime numbers. A French monk, Marin Mersenne looked at primes of the form 2p 1, with p as a prime number. They are known as Mersenne primes after his name. Euler showed that the infinite series 1/2 + 1/3 + 1/5 + 1/7 + 1/11 + †¦ is divergent. In 1747, Euler demonstrated that even the perfect numbers are in particular the integers of the form 2p-1(2p-1), where the second factor is a Mersenne prime. It is supposed that there are no odd perfect numbers, but it is not proved yet. In the beginning of the 19th century, Legendre and Gauss independently assumed that because x tends to infinity, the number of primes up to x is asymptotic to x/log(x), where log(x) is the natural logarithm of x. Awards for finding primes A prize of US$100,000 has been offered by the Electronic Frontier Foundation (EFF) to the first discoverers of a prime with a minimum 10 million digits. Also, $150,000 for 100 million digits, and $250,000 for 1 billion digits has been offered. In 2000, $50,000 for 1 million digits were paid. Apart from this, prizes up to US$200,000 for finding the prime factors of particular semi-primes of up to 2048 bits were offered by the RSA Factoring Challenge. Facts about prime numbers 73939133 is an amazing prime number. If the last or the digit at the units place is removed, every time you will get a prime number. It is the largest known prime with this property. Because, all the numbers which we get after removing the end digit of the number are also prime numbers. They are as follows: 7393913, 739391, 73939, 7393, 739, 73 and 7. All these numbers are prime numbers. This is a distinct quality of the number 73939133, which any other number does not have. (Amazing number facts, 2008) The only even prime number is 2. All other even numbers can be divided by 2. So, they are not prime numbers. Zero and 1 are not considered to be prime numbers. If the sum of the digits of a number is a multiple of 3, that number can be divided by 3. With the exception of 0 and 1, a number is either a prime number or a composite number. A composite number is identified as any number that is greater than 1 and that is not prime. The last digit of a prime number greater than 5 can never be 5. Any number greater than 5 whose last digit is 5 can be divided by 5. (Prime Numbers, 2008) 1/2 0.5 Terminates 1/3 0.33333 Repeating block: 1 digit 1/5 0.2 Terminates 1/7 0.1428571428 Repeating block: 6 digits 1/11 0.090909 Repeating block: 2 digits 1/13 0.0769230769 Repeating block: 6 digits 1/17 0.05882352941176470588 Repeating block: 16 digits 1/19 0.0526315789473684210526 Repeating block: 18 digits 1/23 0.04347826086956521739130434 Repeating block: 22 digits For some of the prime numbers, the size of the repeating block is 1 less than the prime. These are known as Golden Primes. 2, 3, 5, 7, 11, 13, 17, 19, 23, 29, 31, 37, 41, 43, 47, 53, 59, 61, 67, 71, 73, 79, 83, 89, 97 9 primes out of the 25 (less than 100) are golden primes; this forms 36% (9/25). (Amazing number facts, 2008) Examples of mathematicians specialized in prime numbers Arthur Wieferich, D. D. Wall, Zhi Hong Sun and Zhi Wei Sun, Joseph Wolstenholme, Joseph Wolstenholme, Euclid, Eratosthenes. Applications of prime numbers For a long time, the number theory and the study of prime numbers as well was seen as the canonical example of pure mathematics with no applications beyond the self-interest of studying the topic. But, in the 1970s, it was publicly announced that prime numbers could be used as a basis for creating the public key cryptography algorithms. They were also used for hash tables and pseudorandom number generators. A number of rotor machines were designed with a different number of pins on each rotor. The number of pins on any one rotor was either prime, or co-prime to the number of pins on any other rotor. With this, a full cycle of possible rotor positions (before repeating any position) was generated. Prime numbers in the arts and literature Also, prime numbers have had a significant influence on several artists and writers. The French composer Olivier Messiaen created ametrical music through natural phenomena with the use of prime numbers. In his works, La Natività © du Seigneur (1935) and Quatre à ©tudes de rythme (1949-50), he has used motifs with lengths given by different prime numbers to create unpredictable rhythms: 41, 43, 47 and 53 are the primes that appear in one of the à ©tudes. A scientist of NASA, Carl Sagan recommended (in his science fiction ‘Contact) that prime numbers could be used for communication with the aliens. The award-winning play ‘Arcadia by Tom Stoppard was a willful attempt made to discuss mathematical ideas on the stage. In the very first scene, the 13 year old heroine baffles over the Fermats last theorem (theorem that involves prime numbers). A popular fascination with the mysteries of prime numbers and cryptography has been seen in various films. References Amazing number facts, 2008. Retrieved April 28, 2008 from http://www.madras.fife.sch.uk/maths/amazingnofacts/fact018.html Prime Numbers, 2008. Retrieved April 28, 2008 from http://www.factmonster.com/ipka/A0876084.html Solovay, Robert M. Strassen, V. (1977). A fast Monte-Carlo test for primality. SIAM Journal on Computing 6 (1): 84-85. Rabin, M.O. (1980). Probabilistic algorithm for testing primality, Journal of Number Theory 12, no. 1, pp. 128-138.

Brand and company analysis of Titan

Brand and company analysis of Titan In early 80s, it was identified by the Tata Group that the watch industry is a huge potential consumer market for the group to enter. A Tata veteran, Xerxes Desai who was the MD of Tata Press was chosen to head this initiative. Titan was conceived in Tata Press in 1984- a joint venture between Tata the Tamil Nadu Industrial Development Corporation. Like most consumer markets in India during the pre-liberalization era, the watch industry was way behind the rest of the world. The technology at that time was reliable, but outdated. Tata Group entered the watch market with Quartz technology and the brand Titan. Brand identity-Kapferers Model Physique is an exterior tangible facet conveying brand qualities, form, physical specificities and colour. Physique is the starting point of branding. TITAN: Elegant corporate wear, Life-style watches Personality is an internal intangible facet which forms the character, brand personality and soul which are relevant for brands. TITAN: A complement to dress than just a time showing machine Relationship is an exterior facet with tangible and intangible areas, and defines the behaviour that indentifies the brand the way the brand connects to its customers. TITAN: Watches as a practical luxury with a function other than beauty Culture is an internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. TITAN: Indian, traditional and premium quality Reflection is an external intangible facet reflecting the customer as he or she wishes to be seen as a result of using a brand. TITAN: Lives life to the fullest, multi-faceted, revives aspirations Self-Image is an internal intangible facet reflecting the customer attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. TITAN: Be whatever you want to be and extract more from life Stage in the PLC Xylys Fastrack Sonata 1984 Extension of Maturity phase through REPOSITIONING Sales Time Titans winning story began in the year 1984 when there was a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Introducing Titan quartz watches which donned an international appearance, Titan Industries completely transformed the Indian watch industry. After the launch of Sonata, a value-for-money brand which offered functionally styled watches at reasonable prices, Titan Industries aimed to reach the youth of the nation with its third trendy and chic brand Fastrack. Till date, Titan has sold 100mn watches worldwide and it produces 12mn watches per annum. Steps taken by brand at each stage At Product Level Stage I: Introduction Titan offers a broad variety of choices to numerous segments across taste, gender, age and economic status. in the early days, Titan used this approach path as the cornerstone of its leadership strategy. Their former range had discrete offerings for specific requirements: Gold plated cases having fine leather straps were Formal watches launched specially for the executive Gold plated cases having ornamental bracelets were Dress watches launched for those who prefer jewellery All steel watches with functionality were the Rugged watches for those whose usage demanded more durability Stage II: Growth Launched Aqura In 1989, the trendy range for the youth Raga in 1992, the ethnic range for the sophisticated Indian woman Insignia in 1993, typical and international appearing high-end watches, for those who seek exclusivity Launched psi 2000 in 1994, the rugged, sporty and masculine watches with serious sports features for those who seek adventure. Dash in 1996, the bright and colourful collection for kids Launched Sonata in 1997, the affordable, good quality range for the budget-conscious Stage III: Maturity Titan came out with Fastrack in 1998, the cool, fashionable and funky range for the young Nebula in 1999, the solid gold and diamond-studded range of luxury watches for affluent people Steel in 2001, the smart and contemporary collection for the young 21st century executive In 2006, launched its premium watch brand Xylys Also in 2008, Titan came out with unique collections like the Octane, Diva, WWF and Zoop At Communication Level Stage I: Introduction Titan decided to invest to a great extent into exhibiting all its innovations to the prospective consumers using advertising. From the very first day, the catalogue advertising of Titan was used and it turned out to be its hallmark as it was applied regularly and was very effective in merchandising new models. These catalogue ads were also very helpful to the customers in shopping off the newspaper page, almost deciding which model they were interested in picking up. Retailers also got used to viewing customers who would walk into shops with newspaper cuttings, specifically asking for the models depicted there. The same approach is continued till this day, with almost the same effect. The most persisting part of the Titan advertising has been its music track. It was a segment from Mozarts 25th Symphony which was chosen for its class and western vibes and has become Indian Advertisings most unforgettable track. It started in 1987 in its pure classical versions with only one violin playing the melody and over the years, this piece of music has been delivered in innumerable innovative versions. Stage II: Growth In the early 90s, Titan focused on building up the Gifting market. Watches had always been favourite things to gift and Titan benefited from that. A set of 3 films were developed in 1991 around 3 relationships, where the gifting of a Titan climaxed in a touching personal moment and strengthened the bond between the protagonists. All these films were very big hits and they created a separate genre of advertising films lasting around 8 years. During these years, a series of films involving a variety of characters such as a father, a daughter, a teacher, a boyfriend etc.; with local flavour were created and released. These helped in building a huge gift segment for Titan and also became Titans Theme Campaign. Another flourishing customer-facing aspect about Titan has been its stores. In a pioneering attempt which drastically altered the industry standards, the World of Titan was born. Located in the newer parts of a city, the showrooms immediately stood out on the street and ended up in attracting a lot of walk-ins. One could get a better idea about the collection through a contextual presentation and could make up his mind which collection was right for his requirement. Stage III: Maturity Titan Industries decided to revamp its flagship watch brand with the purpose of making it more youthful and relevant to the changing times. The brand underwent a major repositioning exercise in 2005, when Hindi film actor Aamir Khan was appointed brand ambassador and it was followed by the tagline Whats Your Style? campaign. It tried to increase watch consumption per person, by suggesting the use of different watches for different occasions. In 2008, Titan moved from style statements to personality statements. With the explosion of options in a persons life, their core consumer was changing. Titan has evolved and adopted the tagline Be More. It denotes the aspirations of consumers to make more of their lives and be whatever they want to be. Market Scenario/Challenges Majority of the watch customers tend to prefer Titan because of the appealing designs and supreme quality of Titan watches. However, there is a misconception in the minds of the consumers about the prices of Titan products as they find them to be pretty expensive. Titan is now trying to get hold of newer customer segments and are attempting to target all the adults in SEC A and SEC B. Titan is also considering advanced retail strategies and is projecting to launch modern product collections. Summary Titan is the 5th largest branded watch producer in the world with four major brands in the market namely Titan, Sonata, Fastrack and Xylys, all having several sub-brands and collections. Titan Industries commenced operations with groundbreaking offerings, i.e. Quartz watches which altered the look of the Indian watch industry. Ideas which were ahead of their times at Titan Industries led to substantial accomplishments such as Single Point Solutions to each and every Original Equipment Manufacturer customer. Titan watches are available at exclusive World of Titan outlets, Fastrack outlets, multi brand dealers, Multi brand outlet Helios and multi brand stores. Taking the forecast of brand fatigue earnestly, the brand recreated itself with the flawlessly styled Euro watches collection. In the near future, Titan can introduce an exclusive assemblage for Executive men and women which is contemporary and goes well with both the traditional as well as western wear. Also, the brand needs to spread more awareness about the availability of its lesser-priced watches in lower segments of the society as most of the consumers feel that Titan brand is synonymous with premium watches.

The Underground Railroad Essay -- History Historical Slavery Essays

The Underground Railroad The Underground Railroad was one of the most remarkable protests against slavery in United States history. It was a fight for personal survival, which many slaves lost in trying to attain their freedom. Slaves fought for their own existence in trying to keep with the traditions of their homeland, their homes in which they were so brutally taken away from. In all of this turmoil however they managed to preserve the customs and traditions of their native land. These slaves fought for their existence and for their cultural heritage with the help of many people and places along the path we now call the Underground Railroad. The Underground Railroad was a secret operation that began during the 19th century, and reached its peak during the time of 1830 – 1865. The story of the Underground Railroad was one of individual sacrifice and great courage in the efforts of the African American people to reach freedom, with the help of many interconnected â€Å"stations† (Introduction to the Underground Railroad?). The number of sites connected with the Underground Railroad was immense. The Underground Railroad was any direction slaves traveled to freedom. It was a huge scheme of paths through marshes, over mountains, along rivers, and by sea. No real trains existed on the Underground Railroad, but guides were called conductors. Runaways escaped to the North along a series of routes that stretched through the southern Border States (â€Å"History and Geography†). Slaves who escaped into the western territories, Mexico and the Caribbean, then tried to blend in with the free African American communities, which lived in these areas (Slavery’s Past). There were many conductors in many different states, all of which were important to the Underground Railroad. The most notable of these was Harriet Tubman. Harriet made nineteen trips back to Slave States to help members of her family and other slaves to escape to freedom. She was a woman who could not read or write, but she helped over three hundred slaves to their freedom. She had many encounters with slave traders and others, who tried to capture her, but she never got caught, and she never lost a single slave (Harriet Tubman). Another important figure in the Underground Railroad was Stephen Myers. Stephen Myers helped the Underground Railroad from 1830 to 1850. In this time he helped thousands o... ...ic linking the people of Africa and America. It is a story of places, North and South. It is a story of secrets involving routes and language, codes and music. In the end it is a story of jubilation and freedom, bought at a great price by individuals. Works Cited African Genesis. History and Geography of the Underground Railroad. Nov. 7, 2000 Appleseed Recording. Free at Last.1998 Cairnes, John E. Slavery’s Past. Lilly W. The Underground Railroad. June 16, 1999 Maryland’s African American Heritage. Harriet Tubman. Siebert, Wilbur. The Underground Railroad from Slavery to Freedom. New York: Arno Press and the New York Times 1968 U.C. Davis Division of Education. The Freedom Sympathizers and Fighters. May 1996 U.C. Davis Division of Education. What was The Underground Railroad?. May 1996. Underground Railroad Workshop. Able Brown. 2000 Underground Railroad Workshop. Stephen Myers. 2000 Underground Railroad Workshop. The role of the Quaker Community. 2000 United States. National Park Service. Introduction to the Underground Railroad. United States. National Park Service & History Association. In Search of Freedom. August 1996

Agency essay for email :: Business Management Studies

Agency essay for email Text Box: The Client/Agency Relationship Prestige Nursing & MKH Advertising What are marketing and advertising agencies The purpose of this report is to evaluate the relationship Prestige has with its marketing agency MKH Advertising. There are 4 basic types of agency:  · Full Service Agencies who carry out the full range of advertising & marketing activities for clients  · Media Independents who specialize in buying media space  · Creative Specialists who focus on developing creative ideas  · Production Specialists who specialize in producing work in a certain format or medium MKH is a large agency offering a full range of advertising-related services. They assist in planning and executing advertising programmes and in all stages of the marketing and advertising process to assist Prestige in getting the best from their advertising by providing Prestige with the services of skilled & specialist individuals. The core services MKH provides for Prestige are creating ideas for campaigns and selecting and buying the media in which they will appear. MKH are also able to advise on marketing strategy, public relations and integrated advertising campaigns involving above and below the line media buying. Their staff include an account manager, artists, writers, media analysts, researchers, and others with special skills, knowledge and experience that can help market Prestige’s services. Why Prestige uses MKH  · They are communication specialists who understand integrated marketing communications and the consumer buying process.  · MKH provides an objective viewpoint of the market, enabling Prestige to achieve advertising objectivity & to maintain an independent and unbiased view of the marketplace.  · Have an extensive range of experience of the healthcare advertising industry & have worked on the accounts of our competitors, therefore giving an insight into the industry and possibly the competition.  · Have the experiences and contacts to put the Prestige business ahead in the marketing communications field by effectively engaging and informing companies’ customers about the services or products.  · Enables Prestige to stand apart from the competition by retaining corporate identity reminding customers reminded of the services  · Helps Prestige business reach its marketing goals.  · Helps strategically position Prestige services in the market  · Generates revenue by building awareness of their product or service and therefore increasing sales. Key personnel & their roles in the MKH/Prestige relationship. MKH employs hundreds of people but the roles & departments within MKH cover the same basic job functions as most other full service agencies, each performing various advertising functions such as;  · Marketing  · Communications  · Promotions services (planning, creating and producing the

Van Gogh :: essays research papers

Insanity of an Artist Vincent William Vah Gogh , currently a world known artist , lead a depressing life and only sold 1 painting during his lifetime . He was born on March 30, 1853 in Groot Zundert, Netherlands. The Van Gogh’s family consist of Theodorus Van Gogh (The father) ,Anna Cornelia Carbentus (The mother) ,Theo Van Gogh (The younger brother) ,Elizabeth Van Gogh (The sister),and finally Vincent Van Gogh (The older brother) .Van Gogh’s birth came one year to the day after his mother gave birth to a first ,stillborn child also named Vincent. From the time when Vincent was ten , until he was twelve , he attended King Willem II Secondary school in Tilburg until he later quit his studies and he was fifth teen. When a Sixteen-year-old Vincent Van Gogh joined the firm Goupil & Cie, a firm of art Dealers in The Hague. Vincent was relatively successful as an art dealer ,he stayed with them for seven more years. He transferred to the London branch of the company when he was 20 ,and he would stay for two year and then transfer to Paris for a year and then came back to London. At 23, Vincent van Gogh had a truly religious transformation . Although raised in a religious family, it wasn't until this time that he seriously began to consider devoting his life to the Church. Within prayer meetings Van Gogh would speak at the parish of Turnham Green. As a Minister Vincent was enthusiastic about his prospects , but lacked a gripping and passionate delivery, also his sermons were somewhat lackluster and lifeless. Vincent decided being a minister wasn't for him and so he chose his final career which was an artist. The artist starts by applying for study at the Ecole Des Beaux-Art in Burssels. Van Gogh was rejected from the Ecole Des beaux-art school. So, after a while, Vincent began to study by himself with art books for samples. Then, a 28 years old , Van Gogh moved back in with his parents while studying. During Van Gogh’s stay with his Parents in Netherlands, he met his cousin Cornelia Adriana Vos-Stricker (her nickname was "Kee"), he fell in love with Kee and he was devastated when she rejected his advances. After a family arugement and conflict with Kee's parent Van Gogh was humiliated when it was over. Vincent Van Gogh met Clasina Maria Hoornik (her Nickname was "Sien") when he was 29, in The Hague and Vincent became very devoted to Sien and her child.

Oregon Oxford Debate Essay

OREGON OXFORD DEBATE †¢. Rules and Guidelines On Debate Prepared by:Ma. Martha Manette A. Madrid, Ed.D. Professor marztmonette@yahoo.com †¢2. Proposition:Resolved: â€Å"That Parliamentary Form of Government Be Adopted† †¢3. Format of Debate:Oxford-Oregon Type †¢4. Three Speakers fromeach sideFirst Affirmative -Constructive SpeechFirst Negative -Interpellation of the first affirmative SpeakerFirst Negative -Constructive SpeechFirst Affirmative -Interpellation of the first negative speakerSecond Affirmative -Constructive SpeechSecond Negative -Interpellation of the second affirmativeSecond Negative -ConstructiveSecond Affirmative -Interpellation of the second negativeThird Affirmative -Constructive SpeechThird Negative -Interpellation of the third affirmativeThird Negative -Constructive SpeechThird Affirmative -Interpellation of the third negative †¢5. Three Speakers fromeach sideRebuttal of the Team Captainof the Affirmative SideSUR- Rebuttal of the Team Captainof the Negative Side †¢6. Duration Constructive Speech: Minimum of five (5) and maximum of seven (7) minutesInterpellation: Five (5) minutesRebuttal Speech: Three (3) minutesSUR- Rebuttal: Three (3) minutes †¢7. Issues for Debate A. Whether or not it is Necessary?(Necessity)B. Whether or not it is beneficial?(Beneficial)C. Whether or not it is practical?(Practicability) †¢8. Criteria for JudgingA. Evidence – 25%B. Delivery – 30%C. Interpellation – 30%D. Rebuttal &SUR-Rebuttal – 15% †¢9. Criteria for Judging- The judges, based on theirdiscretion, shall have the authority todetermine who will be the BestSpeaker and Best Debater. Thewinning team shall be determined bythe majority decision of the Board ofJudges. †¢10. Guides for Constructive SpeechSpeech types of Constructive Speech maybe:Reading MethodMemory MethodExtemporaneousMix method of memory andconversational or dramatic †¢11. Guides for Constructive SpeechPoise, gestures, audience contact and voice projection are highlyrecommended. †¢12. Rules on Interpellation1. Questions should primarily focused on argumentsdeveloped in the speech of your opponent. However,matters relevant and material to the proposition areadmissible.2. Questioner and opponent should treat each other withcourtesy.3. Both speakers stand and face the audience during thequestion or Interpellation period.4. Once the questioning  has begun, neither the questionernor his opponent may consult a colleague. Consultationshould be done before but as quietly as possible . †¢13. Rules on Interpellation5. Questioners should ask brief and easily understandablequestion. Answers should equally be brief. Categorical questionsanswerable by yes or no is allowed, however, opponent if hechoose, may qualify his answer why yes or why no.6. Questioner may not cut off a reasonable and qualifyinganswer, but he may cut off a nervous response with a statementsuch as a â€Å"thank you† â€Å"that is enough information† or â€Å"yourpoint is quite clear† or â€Å"I’m satisfied.†7. Questioner should not comment on the response of hisopponent.8. Your opponent may refuse to answer ambiguous, irrelevant orloaded questions by asking the questioner to rephrase or reformhis question. †¢14. Rules on Rebuttal SpeechA. Rebuttal speaker should point out clearlythe fallacies committed by his opponentstating clearly what particularly statement orargument constitute said fallac y.B. If not familiar with the fallacies of logic,the debater may counter arguments directlyby stating what arguments or statement isincorrect or false. †¢15. Role of the ModeratorThe moderator of the debate has the followingduties:1. To reveal the issue involve the debate;2. To rule on points of clarification about theissues or questions and answers made during theInterpellation; and3. To see to it that the debate is orderly andfollows the rules of parliamentary procedures. †¢16. Role of the Timer1. To time the speakers and debatersaccurately;2. To give the speakers a one-minutewarning with the ringing of the bell oncebefore his/her time is up.3. To prevent the debaters from exceedingthe time allotted to them by ringing thebell twice. †¢17. Tips on Interpellationand RebuttalCROSS EXAMINATIONA. The cross-examination period of a debate is a time when the person who is not going to speak next in the constructive questions the person who has just finished speaking.B. Consider cross examination an information exchange period – it is not the time to role play lawyer. †¢18. CROSS EXAMINATION C. Cross examination may serve six objectives: 1. To clarify points 2. To expose errors 3. To obtain admissions 4. To setup arguments 5. To save prep time 6. To show the judge how cool you are so they WANT to vote †¢19. CROSS EXAMINATION D. Most debaters tend to ignore the value of good cross- examination. Remember, 30% of the entire debate is spent in cross-examination — it should be a meaningful and essential part of the debate. If nothing else, debaters tend  to underestimate the importance that cross-examination may have on the judge. E. Cross-examination will indicate to the judge just how sharp and spontaneous the debaters are. Invisible bias will always occur in a debate round and judges would always like the sharpest team to win. Good, effective cross- examination of the opponents can play an important psychological role in winning the ballot of the judge. †¢20. CROSS EXAMINATION F. Be dynamic. Have questions and be ready to go, answer questions actively and with confidence whenever you can. The image you project will be very important to the audience/judge. This is the one opportunity the audience/judge has to compare you with opponent’s side-by-side. †¢21. GUIDELINES FOR ASKINGQUESTIONS:1. Ask a short Q designed to get a short A2. Indicate the object of your Q3. Dont telegraph your argument, dontmake it too obvious.4. Dont ask Q they wont answerproperly.†So, we win, right?† †¢22. GUIDELINES FOR ASKINGQUESTIONS:5. Make Q seem important, even if it isjust an attempt to clarify.6. Politeness is a must — emphasize thedifference if they are rude.7. Approach things from a non-obviousdirection. Then trap them.8. Mark your flow/notes as to what youwant to question them about. †¢23. GUIDELINES FOR ASKINGQUESTIONS:9. Avoid open ended Qs unless you aresure they are clueless.10. Face the judge/audience, not youropponent.11. CX answers must be integrated intoyour arguments made during a speech. †¢24. GUIDELINES FOR ANSWERINGQUESTIONS:1. Concise A.2. Refer to something you have alreadysaid whenever possible. This is safe.3. Answer based on your position in thedebate so far. Keep options open.4. Dont make promises of what you oryour partner will do later. †¢25. GUIDELINES FOR ANSWERINGQUESTIONS:5. Qualify your answers.6. Be willing to exchange documentsread into the debate.7. Answer only relevant questions.8. Address the judge. †¢26. GUIDELINES FOR ANSWERINGQUESTIONS:9. Try and not answer hypothetical Q. Ifthey demand, say you will give ahypothetical A.10. Signal each other, dont tag-team.11. Dont say†I dont know,†say†I am notsure at this time†¦.† †¢27. REBUTTALSA. Most debaters, coaches, and judges would agr ee that rebuttals are the most difficult and yet the most important parts of the debate.B. Not only is there less time within each speech, but each debater has to sort through all of the issues to determine which ones are the most important ones!C. What a debater does or does not do in rebuttals will decide who wins the debate. Very few debaters (especially beginners) can hope to extend everything that  happened in the constructive speeches. †¢28. REBUTTALSD. Debaters dont have to do that and just because a team may have dropped a point or an argument is not an automatic reason to vote against that team.E. What matters is the type of argument that is extended or dropped in rebuttals-this will determine the winner of the round. †¢29. REBUTTALSThink about these four issues when rebuttalshappen:1. Which arguments have more weight at theend of the round?2. Which outcomes (disads, counter plans)are more likely given lots of internal links?3. What about time frame-what happensfirst?4. What about the quality of evidence? †¢30. REBUTTALSHere are some other helpful hints:1. Avoid repetition. Dont just repeat yourconstructive arguments. Beat the other teamsarguments and tell the judge why your argumentsare better.2. Avoid passing ships. Dont avoid what theother team said. You must clash directly withtheir responses.3. Avoid reading evidence only. You must beexplaining and telling the judge why these issueswin the de bate. †¢31. REBUTTALS4. Avoid rereading evidence that has alreadybeen read in constructive. You can makereference to it by referring to it, but dont re-read it.5. Avoid â€Å"lumping and dumping.†Dont try togo for everything. You cant make 12responses to each argument in a few minutes.6. Be organized. Dont jump from issue toissue at random. Be specific and logical aboutwinning issues. †¢32. REBUTTALS7. Dont be a blabbering motor mouth. Speakquickly but not beyond your ability. If you speaktoo fast, you will stumble and not get through asmuch.8. Dont whine to the judge about fairness or whatthe other team might have done that you think isunethical. Make responses and beat them.9. Dont make new arguments. You can read newevidence but you cant run new disadvantages ortopicality responses. You are limiting to extendingthe positions laid out in the constructive speeches. †¢33. REBUTTALS10. Use signposting. Make sure the judge knowswhere you are on the flow sheet. This is not the timeto lose the judge on the flow.11. Use issue packages. Organize your argumentsinto issue packages. Choose arguments which youwant to win. Dont go for everything. Extend thosearguments that you need to win.12. Cross-apply arguments. If you dropped anargument in a prior speech that you think wasimportant dont act like your losing. Cross-applyarguments you made somewhere else in the d ebate toanswer it.